Hyper Elite Platinum NCAA Launch

Nike paid tribute to those universities who have reached elite status by outfitting select teams in the next generation of college basketball design: the Nike Hyper Elite Platinum uniform. Nike unveiled these innovations to a select group of media via a live performance on an actual court augmented with a 3D game world where real players interacted with other realities. Watch as the best street ballers enter into eight fantasy worlds where they jump off the moon, land inside 8-bit video games, dunk off alligators, run through a wind tunnel and more!

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