Hyper Elite Platinum NCAA Launch
2013 EX AWARD FINALIST
Nike paid tribute to those universities who have reached elite status by outfitting select teams in the next generation of college basketball design: the Nike Hyper Elite Platinum uniform. Nike unveiled these innovations to a select group of media via a live performance on an actual court augmented with a 3D game world where real players interacted with other realities. Watch as the best street ballers enter into eight fantasy worlds where they jump off the moon, land inside 8-bit video games, dunk off alligators, run through a wind tunnel and more!
production, talent, management